We’re back with a new marketing video for the team at Penny. After an incredibly successful launch of their last video campaign, that landed them 1000’s of new signups, we ramped up for the next iteration of their video storytelling.
We’re back with a new marketing video for the team at Penny. After an incredibly successful launch of their last video campaign, that landed them 1000’s of new signups, we ramped up for the next iteration of their video storytelling.
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Penny App
Our approach
We’re back with a new marketing video for the team at Penny. After an incredibly successful launch of their last video campaign, that landed them 1000’s of new signups, we ramped up for the next iteration of their video storytelling.
Penny’s marketing department delivered their key talking points, which we then turned into an entertaining way to communicate with their core audience.
02
Storyboarding
Because of the use of wipes and moving between characters, it was important to iron out exactly which character played in which shot. Storyboards helped us nail that down.
03
Film production
Production: After heavy pre-production, the crew set out to capture the footage we needed to make an exciting and story driven commercial. The results speak for themselves.
04
Post Production
Complete with animation, graphics, editing, color grading and sound design - the entire post production process was done remotely due to the pandemic.
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