BlocPal has a very robust offering which need to be focussed onto the people it benefitted versus the technology itself. The team at Syndicated always tries to figure out how to tell the human story around a product so it better connects with the customers they're trying to reach.
BlocPal is on a record breaking trajectory and need a new brand design and website to match their growth.
As BlocPal moved into it's next stage of growth, they needed a more polished brand. Our team of designers, developers and copywriters wen to work redefining what their brand stood for so that they could stand out from the crowded fintech landscape.
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BlocPal
Our approach
BlocPal has a very robust offering which need to be focussed onto the people it benefitted versus the technology itself. The team at Syndicated always tries to figure out how to tell the human story around a product so it better connects with the customers they're trying to reach.
We refreshed the brand from the ground up to being it into a more modern look and feel. Without completely changing the recognizable brand we refreshed the tired elements and punched them up.
02
Web Design
We took their extremely complicated product offering and presented it visually to help the end user better understand what BlocPal could do for them.
03
Copywriting
Redefining the language around their product offering was key to our goals. We pulled back from the technology language and leant into the human story of what BlocPal does and who it impacts.
04
Development
We built the site using the Webflow platform to help the designs come to life with subtle animations, interactions and pixel perfect development.
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